{"id":607,"date":"2026-03-06T19:12:43","date_gmt":"2026-03-06T19:12:43","guid":{"rendered":"https:\/\/theme.madsparrow.me\/mokko\/?post_type=portfolios&#038;p=607"},"modified":"2026-03-26T16:17:22","modified_gmt":"2026-03-26T16:17:22","slug":"hegipacos","status":"publish","type":"portfolios","link":"https:\/\/blyd.pt\/studio\/hegipacos\/","title":{"rendered":"Hegipa\u00e7os"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"607\" class=\"elementor elementor-607\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0216c35 e-con-full e-flex no e-con e-parent\" data-id=\"0216c35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/blyd.pt\\\/studio\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/HP.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d80b9f e-con-full e-flex no e-con e-parent\" data-id=\"2d80b9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a5e2842 e-flex e-con-boxed no e-con e-child\" data-id=\"a5e2842\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24788ea e-con-full e-flex no e-con e-child\" data-id=\"24788ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d43cc3 e-con-full e-flex no e-con e-child\" data-id=\"9d43cc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28a69d2 elementor-widget elementor-widget-heading\" data-id=\"28a69d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6918e5b elementor-widget elementor-widget-heading\" data-id=\"6918e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">hegipa\u00e7os<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d753e5 elementor-widget elementor-widget-spacer\" data-id=\"6d753e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ed0bf elementor-widget elementor-widget-heading\" data-id=\"05ed0bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d23ff elementor-widget elementor-widget-heading\" data-id=\"40d23ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4656f3a e-con-full e-flex no e-con e-child\" data-id=\"4656f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c3aa0 elementor-widget elementor-widget-heading\" data-id=\"f5c3aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contexto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b54f6 elementor-widget elementor-widget-text-editor\" data-id=\"d0b54f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A Hegipa\u00e7os destaca-se por uma comunica\u00e7\u00e3o consistente, pr\u00f3xima e com personalidade, pensada para chegar ao cliente de forma clara e direta.<\/p><p>\u00a0<\/p><p>O desafio passava por construir uma identidade capaz de funcionar n\u00e3o s\u00f3 ao n\u00edvel visual, mas tamb\u00e9m na forma como a marca se expressa no dia a dia, inteligente, provocadora e criativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd12db0 e-flex e-con-boxed no e-con e-child\" data-id=\"fd12db0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80cd5e5 elementor-widget elementor-widget-image\" data-id=\"80cd5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/MockupHegi2-scaled.jpg\" class=\"attachment-full size-full wp-image-5938\" alt=\"\" srcset=\"https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/MockupHegi2-scaled.jpg 2560w, https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/MockupHegi2-300x200.jpg 300w, https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/MockupHegi2-1024x683.jpg 1024w, https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/MockupHegi2-768x512.jpg 768w, https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/MockupHegi2-1536x1024.jpg 1536w, https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/MockupHegi2-2048x1365.jpg 2048w, https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/MockupHegi2-400x268.jpg 400w, https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/MockupHegi2-1120x747.jpg 1120w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cce4dec e-con-full e-flex no e-con e-child\" data-id=\"cce4dec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2535f78 e-con-full e-flex no e-con e-child\" data-id=\"2535f78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f44dd13 elementor-widget elementor-widget-heading\" data-id=\"f44dd13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abordagem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e153db2 e-con-full e-flex no e-con e-child\" data-id=\"e153db2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac59a47 elementor-widget elementor-widget-text-editor\" data-id=\"ac59a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1026\" data-end=\"1124\">O projeto foi desenvolvido como um sistema, onde identidade e comunica\u00e7\u00e3o trabalham em conjunto.<\/p><p data-start=\"1126\" data-end=\"1276\">O foco esteve em criar uma linguagem coerente, capaz de equilibrar clareza comercial com uma abordagem mais leve e acess\u00edvel, sem perder consist\u00eancia entre a mensagem, a imagem e a leitura de cor do feed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cbe33c e-flex e-con-boxed no e-con e-child\" data-id=\"5cbe33c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3168293 e-con-full e-flex no e-con e-child\" data-id=\"3168293\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d4bdee0 e-con-full e-flex no e-con e-child\" data-id=\"d4bdee0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f5aab elementor-widget elementor-widget-heading\" data-id=\"c1f5aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Execu\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd2891e e-con-full e-flex no e-con e-child\" data-id=\"fd2891e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e61e5ab elementor-widget elementor-widget-text-editor\" data-id=\"e61e5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1298\" data-end=\"1396\">Desenvolvemos a identidade visual, definindo uma base clara e aplic\u00e1vel em diferentes contextos.<\/p><p data-start=\"1298\" data-end=\"1396\">\u00a0<\/p><p data-start=\"1398\" data-end=\"1516\">O packaging foi trabalhado como extens\u00e3o dessa identidade, garantindo consist\u00eancia no contacto direto com o produto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e1e612 e-flex e-con-boxed no e-con e-child\" data-id=\"9e1e612\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32854a7 e-con-full e-flex no e-con e-child\" data-id=\"32854a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79c84da e-con-full e-flex no e-con e-child\" data-id=\"79c84da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01f36e9 elementor-widget elementor-widget-heading\" data-id=\"01f36e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6702863 e-con-full e-flex no e-con e-child\" data-id=\"6702863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5684ec6 elementor-widget elementor-widget-text-editor\" data-id=\"5684ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1786\" data-end=\"1887\">Uma marca consistente e reconhec\u00edvel, tanto na sua presen\u00e7a f\u00edsica como na comunica\u00e7\u00e3o di\u00e1ria.<\/p>\n<p data-start=\"1889\" data-end=\"2005\">O alinhamento entre identidade, packaging e conte\u00fado permite \u00e0 Hegipa\u00e7os comunicar de forma clara, pr\u00f3xima e eficaz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af553b elementor-widget elementor-widget-heading\" data-id=\"2af553b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773bcaa elementor-widget elementor-widget-ms_gallery\" data-id=\"773bcaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n               <div id=\"773bcaa\">\r\n                    <div class=\"ms-masonry-gallery row grid blockgallery h_s1\" data-masonry='{ \"percentPosition\": true, \"gutter\": 4 }'>\r\n                                                                                <div class=\"grid-item col-lg-3 col-md-4\">\r\n                                                                    <img decoding=\"async\" class=\"mfp-none\" src=\"https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/Modelo-Post3.jpg\" alt=\"Modelo Post3\" loading=\"lazy\"\/>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-3 col-md-4\">\r\n                                                                    <img decoding=\"async\" class=\"mfp-none\" src=\"https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/Modelo-Post4.jpg\" alt=\"Modelo Post4\" loading=\"lazy\"\/>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-3 col-md-4\">\r\n                                                                    <img decoding=\"async\" class=\"mfp-none\" src=\"https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/Modelo-Post10.jpg\" alt=\"Modelo Post10\" loading=\"lazy\"\/>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-3 col-md-4\">\r\n                                                                    <img decoding=\"async\" class=\"mfp-none\" src=\"https:\/\/blyd.pt\/studio\/wp-content\/uploads\/2026\/03\/Modelo-Post8.jpg\" alt=\"Modelo Post8\" loading=\"lazy\"\/>\r\n                                                            <\/div>\r\n                                            <\/div> \r\n                <\/div>\r\n\r\n                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